Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
Page: 135
Format: pdf
ISBN: 0321620062, 9780321620064

Kristina Halvorson – Content Strategy for the Web. David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. Today, most of the content on the web is text. That's what I do—somebody's finally named it. It's All About the Text, Baby Text is everywhere. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. More and more, the platforms are catering to this and the way people like to engage. There's an increasingly loud debate happening around content strategy. When I first heard the term “content strategist” a few years ago, I thought, Yay! Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images! We search for it in articles, blog posts, product descriptions, reviews, and more.